Yesterday the Sci Fi Channel changed its name. Sort of. You’re supposed to pronounce the new one, Syfy, the same way. But it’s spiffier. Or something.
According to our newspaper’s TV Week, the reasoning behind the change is “the network wants to bring in people who may not think of themselves as science fiction fans, but flock to movies such as ‘Twilight’ and ‘Star Trek.’”
Hm. It also says they want to appeal to more women and young people. Yeah, I guess guys like my dear hubby have been their staple. But I’m there, too. I liked, read, and watched sci fi stuff even before Tim and I viewed Star Wars for the eighteenth time. I don’t necessarily appreciate being lumped with fans of teen vampires (though I stuck with the teen vampire slayer, Buffy, until about season six on other channels). It’s nice to know Syfy will continue to produce intriguing fare such as Battlestar Galactica (need to catch up with that one, someday, and find out what all happened after season two).
Another big reason for Sci Fi’s change is the fact that Syfy “is a name we can trademark.” I see. Is it just me, though, or does the lettering remind one of…Strawberry Shortcake? They’re taking out Science’s “c”, anyway, so why not Sifi? Siifii? Oh, well. Enough pondering of such universal questions for one afternoon. Back to intellectual pursuits like reading bloggy friends’ posts and Facebook. Or was that MyFace? Blyfry?
Eureka, one of my hubby's current favorites on Syfy.
Fie!
Sigh…
It looks like siffy. Don’t know why. I’d been wondering about the change. Now it makes sense. :)
My favorite (long off the air and not as good after the second season anyway) was Andromeda. I still have some episodes on VHS tape. :)
Siffy, yes, I think you’re right, Jodi. We’re going to lose all sense of vowel sounds for “i” and “e”, but I suppose we have, already, mainly due to Japanese language influence. Adapt, I know, adapt! But it’s the branding, trademarking, and so on that makes me most uncomfortable.
Eureka! Doug and I got turned on to that show thanks to our friend Erika, who had seasons 1 & 2 on dvd – now we’ll have to see if the library will carry the others so we can keep up – belatedly anyway.
It’s a fun show, Anna. I almost always stop and watch when Tim brings out the latest tape.